Currently running content development and strategy for both Apartment Therapy and Kitchn that together reach 20MM uniques a month and over 50MM PVs. Working to launch new verticals across both sites in 2018, as well as scaling and optimizing editorial operations and branded content development.
Chief Content Officer
February 2016 - July 2017
Ran strategy and development for both video and flat content across three different sites at SKM (SheKnows, STYLECASTER and HelloFlo) that reach over 90MM UV’s a month. Increased PV’s by 35% and doubled social reach across all platforms in 2016 and redesigned the SheKnows mobile and desktop products.
Executive Vice President, Editorial Development and Operations
2013 - 2016
Scaled R29’s editorial operations and site traffic 300% year over year for three years. Managed the 70-person editorial staff, lead talent and content programming development and worked to expand content across all platforms for both editorial and branded content clients.
The Huffington Post
GM, Life & Style
2012 - 2013
Managed content strategy, product development and revenue opportunities for 12 different women’s verticals and conceived of new product launches and integrated marketing programs. Executive produced Huffpost’s live content programming at the Democratic and Republican conventions.
Executive Director, Web Development
2010 - 2011
Partnered with Editors-In-Chiefs across brands to to develop new concepts for video and flat content programming across all platforms and helped to increase traffic throughout the organization by 35%. Vogue, Glamour, Allure, Condé Nast Traveler, Self and Bon Appetit were primary areas of focus.
Director, Syndication and Web Development
2008 - 2010
Worked to scale traffic growth across all Condé Nast digital brands through content partnerships and original content creation for them. Managed a staff of six and partnered with all the Editors-in-Chiefs to expand their content development.